Personal Information Collection Statement

This Personal Information Collection Statement applies to you when you register an account with us or make a purchase. For more detailed information about our data handling practices, please read our privacy policy.

In order to make a purchase from the store, you must first register an account with us. This automatically makes you a member of our NBA China Loyalty Program, which entitles you to earn points which can be redeemed for rewards on the NBA Hong Kong Store website. You can contact us at any time if you wish to terminate your membership.

The information we collect upon registration

To register an account, we need to collect the following information from you: name, address, email address and payment card information (if you make a purchase). You can also provide the following information including, without limitation, your mobile number, gender, age, Facebook, Twitter and/or LINE account information, the teams and players you are interested in, the NBA products you are interested in, and particular preferences and interests, but it is not mandatory to do so. We may combine this information with information collected automatically by cookies such as your IP address, social media profile information, device ID, location and browsing history (see our privacy policy for more information on cookies).

The purposes for which we use your information

We use your information for the following purposes:

to set up your membership with the NBA China Loyalty Program;

to administer your account and enable you to earn and redeem rewards;

to contact you about your account, for example to send you account statements;

to process orders for products and services;

for identity verification, customer service, security, fraud monitoring, archive and filing purposes when providing services, so as to ensure the security of products and services that we are providing to you;

for analyzing data so that we can improve our products and services;

to provide content and advertisements that are customized to your interests; and

to comply with the law.

Direct marketing

We also intend to use your personal information (including your name and contact details) to send you news, promotional emails and text/multimedia messages about basketball and other sports-related games, events, products and merchandise, charity initiatives, competitions other activities hosted by us and other members of the NBA Group around the world. We may send you messages by email, phone, post, SMS message and/or social media networks ("direct marketing").

In addition to using your name and contact details to contact you, we may use other personal information about you, for example your age, gender, purchase history, site usage, interests and preferences, to customise the direct marketing we send you.

With your consent, we may also provide your personal information to our affiliates in the NBA Group, so that they may send you direct marketing within the categories of products and services above.

We cannot use or provide your personal information for direct marketing without your consent. Please indicate your consent by ticking the relevant box when you register. You can opt out at any time by changing your account settings or by contacting us.

Who we share your information with

In connection with the above purposes, we may share your personal information with:

other members of the NBA Group, for administrative purposes and, with your consent, for direct marketing purposes;

our marketing partners and licensees, who are sports associations, media organisations and sport sponsors (including but not limited to manufacturers, distributors, retail companies, television stations, digital and social media organisations, banks and insurance companies) to provide NBA-themed/branded content and advertisements that are customized to your interests;

third-party service providers, contractors and agents such as communications service providers who send emails or push notifications on our behalf, map service providers who provide us with location data, IT service providers, marketing service providers, data analytics companies, etc; and

government authorities, regulators, courts and law enforcement agencies of any country, where required or requested.

In sharing your personal information with the above groups, we may transfer your personal data to China and to other countries outside Hong Kong. This means your personal data may not receive the same level of legal protection as it would in Hong Kong. Where we are required to do so by law, we will enter into contracts to ensure your personal data receives a similar level of protection in those countries as it would in Hong Kong.

Your rights

You have the right to request access to, or correction of, your personal information. You can do this by contacting us at NBA Hong Kong Operations Limited, at Room 3102, The Lee Gardens, 33 Hysan Avenue, Causeway Bay, Hong Kong or by emailing